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Reduce Taxes.
Invest Smarter.
Optimize Income.

Financial & Tax Planning for Those Preparing for Retirement.

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- How We Are Different -

Why work with Straight path?

Experts at assisting our clients in reducing taxes, investing smarter, and optimizing their income.

Straight Path Wealth:

Fiduciary Advice-
In Your Best Interest

Transparent Fees

Integrated Tax Planning & Preparation

Engaging & Fun That Provides Confidence To You

Other Advisors:

Non-Fiduciary Advice

Hidden Commissions With No Transparency

Fake "Tax Planning" Based On Broad Advice That You Need To Execute

Boring & Complicated

FEATURED IN

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Straight Path Wealth Management Jenison Michigan

At Straight Path Wealth, we will provide proactive and objective advice designed to reach your goals. 

 

This includes real tax planning, not the fake stuff most firms talk about, investment portfolios based on science, not gut feel, and financial planning that is fun and exciting, not boring and stressful.

OUR PROMISE TO YOU

The Career Shift: Advice for Transitioning Into the Financial Industry with Ken Welch
13:53

The Career Shift: Advice for Transitioning Into the Financial Industry with Ken Welch

In our fourth episode of The Straight Path Podcast, Ken Welch and Dan Cook dive into the impact of past experiences on their careers as financial advisors. They discuss the biggest learning curves they faced during career shifts, how their backgrounds have shaped their approach, and key lessons that influence their work today. If you’re considering a career shift, they also share valuable advice on making a smooth transition and setting yourself up for long-term success. Tune in for insights on growth, adaptation, and navigating change in the financial industry! ________________________________________________________ About Your Host This podcast is hosted by Dan Cook, CFP®, Wealth Advisor Schedule a call with Dan: https://dancookcfp.youcanbook.me Learn more about Dan: https://www.straightpathwealth.com/me... Connect with Dan: https://www.linkedin.com/in/daniel-cook-cfp%C2%AE-a0b321b3/ ________________________________________________________ Guest Spotlight This episode features Ken Welch, CFP®, CPA Connect with Ken: LinkedIn:https://www.linkedin.com/in/kenwelch1/ Website: https://www.straightpathwealth.com/ ________________________________________________________ Learn More About Straight Path Wealth Management Get a FREE Retirement Assessment today by visiting: https://www.straightpathwealth.com/st... To reach our social channels visit: https://hopp.bio/straightpathwealth ________________________________________________________ Timestamps: 0:00- 2:18 Introduction 2:19-5:43 Ken’s Background 5:44-6:49 Dan’s Background 6:50-8:19 How Our Backgrounds Shaped Us as Advisors 8:20-11:07 Biggest Career Shift Learning Curves 11:08-13:29 Advice for Those Considering a Career Shift 13:30-13:52 Closing Remarks
Mastering Tax Season: Expert Tips with Rhiannon Diekema
13:55

Mastering Tax Season: Expert Tips with Rhiannon Diekema

In our third episode of The Straight Path Podcast, Rhiannon Diekema and Dan Cook share insights from Rhiannon’s experience as an Enrolled Agent (EA)—a tax professional licensed by the IRS to represent taxpayers. They discuss the optimal timing for filing your return, break down key tax deadlines, and highlight common pitfalls to avoid. Plus, enjoy a fun fact-or-false segment where Dan quizzes Rhiannon on tax trivia. Tune in for practical tips to simplify your tax planning! ________________________________________________________ About Your Host This podcast is hosted by Dan Cook, CFP®, Wealth Advisor Schedule a call with Dan: https://dancookcfp.youcanbook.me Learn more about Dan: https://www.straightpathwealth.com/me... Connect with Dan: https://www.linkedin.com/in/daniel-cook-cfp%C2%AE-a0b321b3/ ________________________________________________________ Guest Spotlight This episode features Rhiannon Diekema, EA Connect with Rhiannon: LinkedIn: https://www.linkedin.com/in/rhiannon-d-454a8b55/ Website: https://www.straightpathwealth.com/ ________________________________________________________ Learn More About Straight Path Wealth Management Get a FREE Retirement Assessment today by visiting: https://www.straightpathwealth.com/st... To reach our social channels visit: https://hopp.bio/straightpathwealth ________________________________________________________ Timestamps: 0:00-1:04 Intro 1:05-2:04 Rhiannon's Background 2:05-3:30 When to File Your Tax Return? 3:31-4:23 Tax Deadlines 4:24-7:38 Fact or False 7:39-8:51 Tax Pitfalls 8:52-10:50 Straight Path's Proactive Tax Advantage 10:51-11:59 Key Tax Documents 12:00-13:20 Jobs Act Expiry & SALT Cap Changes 13:21-13:55 Closing Remarks
2025 Road Ahead: Planning for Change and the Value of an Advisor with Jaycob Keuning
18:03

2025 Road Ahead: Planning for Change and the Value of an Advisor with Jaycob Keuning

In our second episode of The Straight Path Podcast, Jaycob Keuning and Dan Cook explore the key steps to starting your financial journey, how to set meaningful New Year’s resolutions, and what to expect when working with an advisor. They also discuss who might not need an advisor, the unique benefits advisors bring, and the value of diverse perspectives in financial planning. Tune in to gain actionable tips for setting yourself up for success in the new year! ________________________________________________________ About Your Host This podcast is hosted by Dan Cook, CFP®, Wealth Advisor Schedule a call with Dan: https://dancookcfp.youcanbook.me Learn more about Dan: https://www.straightpathwealth.com/me... Connect with Dan: https://www.linkedin.com/in/daniel-cook-cfp%C2%AE-a0b321b3/ ________________________________________________________ Guest Spotlight This episode features Jaycob Keuning, CFP® Connect with Jaycob: LinkedIn: https://www.linkedin.com/in/jaycob-keuning-cfp%C2%AE-88ba5a1b3/ Website: https://www.straightpathwealth.com/ ________________________________________________________ Learn More About Straight Path Wealth Management Get a FREE Retirement Assessment today by visiting: https://www.straightpathwealth.com/st... To reach our social channels visit: https://hopp.bio/straightpathwealth ________________________________________________________ Timestamps: 0:00-0:44 Introduction 0:45-2:47 New Year’s Resolutions 2:58-5:25 How to Start the Financial Planning Process 5:26-9:42 What Advisors Bring to the Table 9:43-11:32 Who Doesn’t Need an Advisor? 11:33-16:23 The Value of Advisor Experience 16:24-17:34 Jake’s Take on New Year Resolutions 17:35-18:02 Closing Remarks
Shaping the Future: Matt Boersen’s Journey from Straight Path to the CFP Board
17:01

Shaping the Future: Matt Boersen’s Journey from Straight Path to the CFP Board

In our debut episode, Matt Boersen takes you through a year in review, shares his journey to founding Straight Path, and breaks down our unique process for helping clients succeed. We also dive into the future of financial planning and what it means for you. Don’t miss this insightful kickoff to The Straight Path Podcast! ________________________________________________________ About Your Host This podcast is hosted by Dan Cook, CFP®, Wealth Advisor Schedule a call with Dan: https://dancookcfp.youcanbook.me Learn more about Dan: https://www.straightpathwealth.com/meet-our-team/dan-cook%2C-cfp%C2%AE Connect with Dan: https://www.linkedin.com/in/daniel-cook-cfp%C2%AE-a0b321b3/ ________________________________________________________ Guest Spotlight This episode features Matthew Boersen, CFP®, CFA Connect with Matt: - LinkedIn: https://www.linkedin.com/in/matthewboersen/ - Website: https://www.straightpathwealth.com/ ________________________________________________________ Learn More About Straight Path Wealth Management Get a FREE Retirement Assessment today by visiting: https://www.straightpathwealth.com/start-to-work-with-us To reach our social channels visit: https://hopp.bio/straightpathwealth ________________________________________________________ Timestamps: 0:00 Introduction 1:07 Matt's Year in Review 3:39 Matt's Journey to Straight Path 6:09 What Makes Straight Path Different 10:50 The Future of Financial Planning 16:40 Closing Remarks
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